DIGITAL TELEVISION

Your Television Reads Your Mind? Nielson Ratings say--> (NEURO LOGICAL does!)

DIGITAL MIND CONTROLL Nielson Rated

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Our proprietary combination of electroencephalography (EEG) and eye tracking is the most effective combination of technologies for understanding consumers' deep subconscious responses to stimuli. We integrate these insights with other measurements to deliver comprehensive and actionable results for clients.

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"What we're all trying to do is change or reinforce existing behavior."

Control. That's the buzzword being used to sell interactive television. But who is getting that control? For a year and a half David Burke of the anti-television campaign White Dot, has been talking to broadcasters, marketers, advertisers and IT consultants about their plans for this machine.

What really excites them is the way interactive TV creates experimental conditions in the home. Your TV will be able to show you something, monitor how you respond, and then show you something else based on what you did. It's a cycle of stimulus, measurement and response that will allow your TV set to learn about you, adapt to you and work on you over time. Until it has you doing what it wants.

Your behavior is the video game these men are playing, and they talk about their viewers as if they were lab rats. Here a database analyst working with one of the interactive broadcasters talks the new language of home entertainment:

"You have to create some control group testing, in effect throw people some placebos. So if we're trying to increase their spend, or increase their usage or increase their customer satisfaction scores, we'll take one group and split it down the middle and expose it to two separate batches of data presentation."

Whoever controls your interactive TV will be able to spend years of your life just trying different combinations of programming until they find out what makes you do things. And increasingly, that controller will not be human. It will be a computer running artificial intelligence software, capable of learning and adapting. "The ultimate goal," says one consultant, "is to crack human personality in real time."

And when that goal is reached, even if they just come close, how easy will it be to sell each viewer a bottle of shampoo? A government policy? A new form of government? "There is no limit to this technology," says one excited broadcaster, "The limit is only as far as the mind can imagine!"

David Burke, a computer programmer himself, agrees. That's how he wrote most of the book:

"Every time I thought of some new way interactive TV could work," he says, "to control viewer behavior, I called up the companies involved and found they were already working on it. The unbelievable thing is: we are actually paying them to do this to us!"

Privacy International awarded Spy TV a "Winston" at its 1999 Big Brother Awards and now joins White Dot, Junkbusters, and the Center for Media Education in calling for a guarantee that viewers can "opt in" instead of having to "opt out".

It is just such an approach to personal privacy that California State Senator Debra Bowen is seeking to make into law. California already protects people from being tape recorded or filmed in their homes without their expressed permission. Her bill (SB 1599) simply extended that common sense approach to people's televisions. But lobbyists from AOL and Microsoft managed to kill it last year. Now, as the Senate comes back into session, Bowen is gathering votes to bring it back (SB1090).

We haven't been told the truth about interactive television.
This "service" is destroying a concept of privacy in the home that dates back 600 years. Spy TV has been written to call off this practical joke. Ask yourself: Who is this particular "digital revolution" overthrowing? Make sure it's not you.

The Facts A list of Frequently Asked Questions (FAQs) is available here.
The Book Order a copy of Spy TV from Amazon.com, Amazon.co.uk, BarnesandNoble.com, BOL, or Borders.com.
Contact Us

CONSUMER NEUROSCIENCE

Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious.

Consumer Neuroscience is the application of neuroscience (the study of the human brain and nervous system) to consumer research, in order to determine a consumer's non-conscious response to brands, products, packaging, in-store marketing, advertising, and entertainment content.
WHAT WE MEASURE

We leverage Nielsen NeuroFocus' ground-breaking consumer neuroscience methods to measure brainwave activity in real time, capturing purchase considerations at the moment they are formed in the brain. Through our consumer neuroscience metrics, we enable marketers and advertisers to better understand the effectiveness of advertising, branding, product development, and packaging across industries including consumer packaged goods, retail, media, and entertainment. We employ proven technologies to produce the most effective and reliable measurements for understanding consumers' deep subconscious responses to stimuli.
HOW WE DO IT

Complementing traditional research with consumer neuroscience enables us to better understand consumer responses to a stimulus on all levels--conscious and non-conscious. We use brainwave measurements and eye-tracking to determine which specific elements of a brand, product, ad, package, or aisle design are most salient and compelling to the brain.

Our proprietary combination of electroencephalography (EEG) and eye tracking is the most effective combination of technologies for understanding consumers' deep subconscious responses to stimuli. We integrate these insights with other measurements to deliver comprehensive and actionable results for clients.

WHY NIELSEN

Our patented technologies and proprietary techniques measure consumers' neurological reactions to stimuli providing highly accurate and deep insights into consumer behaviors. Nielsen NeuroFocus is a global leader in neurological testing for consumer research. We bring world-class experts in neuroscience, consumer research, and marketing to develop innovative methods for understanding consumer thought, emotion, and behavior. We are developing the world's first wireless, dry, EEG headset, which will expand testing environments beyond the lab and into the home or in the store.

Digital TV used for Neuro Brain Programming

technology in the living room
Interactive TV Spies on Viewers

Ground-breaking legislation in California is fighting Microsoft and AOL to stop them creating the machine George Orwell foresaw - the TV set that watches you.

At the same time, a new book titled Spy TV exposes the methods by which digital interactive television will observe and experiment of viewers. It describes how neural network software will be used to create "psychographic profiles" and then "modify the behavior" of individuals.

This year broadcasters will celebrate interactive TV in public, using words like "convenience" and "empowerment". AOL TV is rolling out with the TiVo personal video recorder (PVR), that helps viewers find and save programs they might like. Microsoft is launching its own PVR called Ultimate TV, claiming "It puts you in control!". But while you may be sold on home shopping and chat, broadcasters have been selling advertisers their new power to monitor everything you do with your remote.

At industry conferences on interactive TV, Microsoft has been handing out specifications of its new platform. Their Microsoft TV Server, for instance, enables "optimizes revenue opportunities by providing rich personalization and targeting of content and ads to consumers based on their television viewing and Web surfing histories and preferences."

Matthew Timms, of Two Way TV in London, describes this surveillance in the home in plain English:

"..Somehow they feel they're sitting there - it's just them and the television - even though the reality is it's got a wire leading straight back to somebody's computer."

Now in bookstores, Spy TV is the backbone of an effort by White Dot, the anti-television campaign, to educate the public about this invasive technology. Finally his paying customers will get to hear Phil Swain of Cable and Wireless describe the huge amounts of data he will gather:

"Changing channels, selecting certain programs, viewing habits, browsing through interactive sites, purchasing habits, all that kind of stuff we can track. Every click, we can track. We will be recording that information."

In another recent development, Motorola Broadband, ACTV and OpenTV have announced investment in a subsidy called SpotOn, designed to create profiles of over 7 million viewers, without their knowledge. ACTV looks forward to delivering commercials based on "the specific profile of an individual household, which is generated by ACTV's software within the digital set-top in the home."

SpotOn's head of Sales in Dever, Bob Evans is proud of what he sells advertisers:

"That (set-top) box can hold 64,000 bits of information about you!"

Your TV set will know you intimately. Another intereactive TV company, NDS, is owned by Rupert Murdoch's News International. Here they describe a product called XTV that manages the data your television will capture:

"Viewers can be segmented by a host of new demographics, psychographics and qualitative preferences, based on actual viewing behavior, while advertisers can create low cost messages tailored to these new niche markets."

Both SpotOn and XTV will be supported on the set-top boxes used by Liberate (the operating system of AOLTV) and Microsoft TV (the operating system of Ultimate TV)

Every move you make, for half the time you're not sleeping or working, will go into a file with your name on it. That's many times more data than even internet marketers like DoubleClick could dream of. Who gets use of that file? Large companies, government.. the highest bidder. What is it used for? Here's how one consultant put it:

"What we're all trying to do is change or reinforce existing behavior."

Control. That's the buzzword being used to sell interactive television. But who is getting that control? For a year and a half David Burke of the anti-television campaign White Dot, has been talking to broadcasters, marketers, advertisers and IT consultants about their plans for this machine.

What really excites them is the way interactive TV creates experimental conditions in the home. Your TV will be able to show you something, monitor how you respond, and then show you something else based on what you did. It's a cycle of stimulus, measurement and response that will allow your TV set to learn about you, adapt to you and work on you over time. Until it has you doing what it wants.

Your behavior is the video game these men are playing, and they talk about their viewers as if they were lab rats. Here a database analyst working with one of the interactive broadcasters talks the new language of home entertainment:

"You have to create some control group testing, in effect throw people some placebos. So if we're trying to increase their spend, or increase their usage or increase their customer satisfaction scores, we'll take one group and split it down the middle and expose it to two separate batches of data presentation."

Whoever controls your interactive TV will be able to spend years of your life just trying different combinations of programming until they find out what makes you do things. And increasingly, that controller will not be human. It will be a computer running artificial intelligence software, capable of learning and adapting. "The ultimate goal," says one consultant, "is to crack human personality in real time."

And when that goal is reached, even if they just come close, how easy will it be to sell each viewer a bottle of shampoo? A government policy? A new form of government? "There is no limit to this technology," says one excited broadcaster, "The limit is only as far as the mind can imagine!"

David Burke, a computer programmer himself, agrees. That's how he wrote most of the book:

"Every time I thought of some new way interactive TV could work," he says, "to control viewer behavior, I called up the companies involved and found they were already working on it. The unbelievable thing is: we are actually paying them to do this to us!"

Privacy International awarded Spy TV a "Winston" at its 1999 Big Brother Awards and now joins White Dot, Junkbusters, and the Center for Media Education in calling for a guarantee that viewers can "opt in" instead of having to "opt out".

It is just such an approach to personal privacy that California State Senator Debra Bowen is seeking to make into law. California already protects people from being tape recorded or filmed in their homes without their expressed permission. Her bill (SB 1599) simply extended that common sense approach to people's televisions. But lobbyists from AOL and Microsoft managed to kill it last year. Now, as the Senate comes back into session, Bowen is gathering votes to bring it back (SB1090).

We haven't been told the truth about interactive television.
This "service" is destroying a concept of privacy in the home that dates back 600 years. Spy TV has been written to call off this practical joke. Ask yourself: Who is this particular "digital revolution" overthrowing? Make sure it's not you.

The Facts A list of Frequently Asked Questions (FAQs) is available here.
The Book Order a copy of Spy TV from Amazon.com, Amazon.co.uk, BarnesandNoble.com, BOL, or Borders.com.
Contact Us

You can email us at spytv@whitedot.org.

This boycott is organised by White Dot, the anti-television campaign, and Privacy International, a network of privacy experts and human rights organizations.

White Dot
PO Box 577257
Chicago, IL 60657
USA
Attn: Spy TV

White Dot
PO Box 2116
Hove, E Sussex
England BN3 3LR
Attn: Spy TV Privacy International
Washington Office
666 Pennsylvania Ave. SE
Suite 301
Washington, DC 20003 USA
Info@whitedot.org info@whitedot.org pi@privacy.org
Although White Dot encourages people to throw their TV sets out the window, we welcome the involvement of people who wish to enjoy TV and privacy at the same time. And it goes without saying that any information you send will be used only to return information about this campaign.

For the latest news, visit the boycott's web site:

http://www.spytv.co.uk

The following sites also contain information about interactive television:

http://www.whitedot.org
White Dot

http://www.privacy.org
Privacy International

http://www.cme.org Center for Media Education
Action: Tell the Truth

Broadcasters are spending millions of dollars to promote and lobby for the interests of interactive television. In minutes, a large company can mobilise its workforce to email and petition legislators, creating their own "astroturf" grass roots activism.

Without millions of dollars to spend, this boycott and any calls for privacy legislation will require ordinary people to do some promoting on their own. Please help us spread the truth about interactive television.

Tell friends and relatives about interactive TV and this boycott
Put a line like this one in the signature block of your emails and usenet postings:
Interactive TV spies on viewers. Join the boycott: http://www.spytv.co.uk

Put copies of our banner ad on your website, using this line:

Action: Self-Regulation is not Enough

Interactive television providers seem to be hoping that no one will think to ask questions about privacy. And many people do not because they assume the law already protects them. But they are mistaken.

Britain, for instance, has no privacy law - only a Data Protection Act. It requires the broadcasters to register what information they are collecting and who is allowed access to it. The Act requires broadcasters to show viewers what is held. But it doesn't stop them collecting anything they want. It doesn't stop them using data to manipulate viewers for unnamed clients, and it doesn't require that the data shown to viewers is translated into a form they can understand. If the data is nothing but computer codes, viewers may be left scratching their heads.

As Caspar Bowden of the Foundation for Information Policy Resarch says, "In Europe, Data Protection principles no longer cut it. We don't just need informed consent, we need the right to not be surveilled - whether or not this is part of a freely offered commercial service."

Meanwhile, the United States, unlike countries all over the world, does not even have a Data Protection Act. In the land of the free, anyone can collect any kind of information about you and not even tell you what they're doing.

Privacy is never about information, it's about power - "the right to be left alone". Take that power back! Help us make privacy the next home electronics "must have".

Write to your representatives in government demanding effective privacy legislation and regulation of interactive TV.
Write to the broadcasting and data protection regulators in your country, demanding that they put the viewers' right to privacy before the financial gain of the broadcast industry.
If you believe that a contract you signed did not adequately warn you of the surveillance to which you would be exposed, demand that the regulator help you get compensation.
Write to these people in Britain:
Office of the Data Protection Registrar
Wycliffe House
Water Lane
Wilmslow, Cheshire SK9 5AF
01625 545745
www.dataprotection.gov.uk (This website provides a useful list of every data protection office in the world - http://www.dataprotection.gov.uk/dpalist.htm)

Office of Telecommunications (OFTEL)
Consumer Representation Section
50 Ludgate Hill
London
EC4M 7JJ
0171 634 8888
http://www.oftel.gov.uk

Department of Trade and Industry
Enquiry Unit
1 Victoria Street
London SW1H 0ET
020 7215 5000
http://www.dti.gov.uk

Independent Television Commission
33 Foley Street
London W1P 7LB
0171 255 3000
http://www.itc.org.uk

Write to these people in the US:

National Telecommunications and
Information Administration
Herbert C. Hoover Building
U.S. Department of Commerce / NTIA
14O1 Constitution Ave., N.W.
Washington, D.C. 20230
(202) 482-1840
http://www.ntia.doc.gov

Federal Trade Commission
CRC-240
Washington, D.C. 20580
(877) 382-4357
http://www.ftc.gov
Federal Communications Commission\
445 12th St. SW
Washington DC 20554
(202) 418-0190
http://www.fcc.gov/

Action: Be an Early Rejector!

The makers of interactive television are keen to attract "Early Adopters" - people who like new technology and will create momentum behind their product. Instead of buying, we invite you join our boycott of interactive TV and help us tell the truth about it. Help us create an informed debate about this technology while people are still weighing up the alternatives.

If you have interactive television, get rid of it. Write a letter to your provider explaining why.
Write to other interactive TV providers in your area, explaining that you are will not sign up unless they provide you privacy as the default.
Talk to people in the communications chain with television providers. For example, visit a department store that sells digital televisions and say you want one that does not offer interactivity, because you have heard they are designed to monitor and manipulate viewers. Make sure to speak with the manager responsible for buying decisions.
Write to companies that advertise or offer services on interactive television. Express your disappointment that they have chosen to take part in a business that puts their profit over your civil liberty.
When writing to companies, it is worthwhile sending two copies: one to the managing director and one to the customer services department.

Moniters YOUR THINKING in REAL-TIME!

a guide to interactive tv
Become an Early Rejector!
by David Burke

The average person in Britain or America spends a quarter of his waking life in front of the TV set, perhaps saying "it's like having someone in the room." Meanwhile, because of television, we are less involved with other people. We have fewer conversations, and fewer people who know us intimately.
But a new type of television is being developed. Millions of dollars are being spent to create a device that really is someone in the room with you. Matthew Timms, head of programming at Two Way TV in London describes this digital revolution you have heard so much about:
"..somehow they feel they're sitting there, it's just them and the television - even though the reality is it's got a wire leading straight back to somebody's computer. So it actually gets sort of interesting information back."
Timms is talking about his customers, the people who pay him money each month. Perhaps they were attracted to his company's subscriber list by its promises of Choice, Fun, Convenience, and Empowerment. Control - that's what interactive television offers. Sitting on your couch, you will soon be able to have almost any product or service you desire, delivered at the touch of a button.
But what if you prefer to monitor people in their homes, any time, day or night? What if you want to build up, over years, psychological profiles of individuals from a distance - what motivates them, what makes them anxious, what makes them jump? What if you want to use that knowledge to manipulate what they know, how they feel and, finally, what they do?
Interactive television can deliver that as well. It can provide all this control, to any company or government that is able to pay the money. "We can build up profiles of people," says Two Way TV Managing Director Simon Cornwell, "based on what they say and on their actual behavior. Eventually the product will target itself to individual customers and what one customer sees will be very different from what another customer sees."
Interactive television will be used to invade viewers' privacy. Contrary to what you might have heard, this is important, because privacy was never about information; it's about power - the individual's bargaining power with the rest of the world. If you have nothing left to hide, then your negotiating position is impossibly weak. Your free will is exposed to tampering, and you may have much to fear.
If asked, people who work in interactive television will admit that this technology creates experimental conditions in the home. The machines that control your TV set will show you something, check to see how you react, and then show you something different. That's not just convenient. It is a loop of stimulus, response and measurement as carefully designed as those boxes where rats hit buttons to get food and avoid electric shocks.
And if you want to know more about those rat boxes - what year they were first used and whose theories they were built to test - ask someone who has passed his or her Chartered Institute of Marketing exam. The people who sell it call interactive television "a convergence". And it is, of so many things: marketing, child-psychology, sociology, advertising, public relations and politics. Not to mention complex adaptive systems software.
But how will it affect your life? You are about to accept a powerful new device into your home, and interact with it every day for an average of four hours. That is half the time you are not sleeping or working, for the rest of your life. What is this machine designed to do? Look inside your digital set top box, and you will see much more than a TV tuner. It is actually a computer worth hundreds of dollars. Just like a PC, it contains, or will soon contain, all these components:
- Memory - processes data and runs programs. As with any computer, the functionality is not built into the hardware. The box will do whatever it is told by the software.
- Storage - flash ROM at the moment, but within a couple of years it will be replaced with something more powerful, perhaps a hard drive. This will allow the box to store software and data, even when turned off.
- Modem - or a network card, which allows data to be sent back and forth over a public network. Some boxes use a phone line. The more powerful ones use coaxial cable.
That is a lot of power. Best of all, you get it cheap, or for nothing. The digital TV companies have offered to subsidize or outright buy these computers for you. Profits crashed a Rupert Murdoch's BskyB Corporation, and shareholders had their dividends frozen when the company decided to pay Â£315 million to give each of its current subscribers a free box. That was just the beginning. Now it must also buy a box for every new customer. Why are they doing this? Why would somebody just give you all that hardware for nothing?
Here's a hint: You have no control over what it does. Unlike a normal PC, you have no say over the hardware or software. You can't add or take out bits and pieces, you can't start, stop, install or uninstall new programs. And, in the case of Sky Digital, if you choose not to plug your modem in, you'll lose your "Interactive Discount" and have to pay them up to Â£248. That makes interactive TV a service you pay not to have.
It is hard to find out the truth about this machine, and decide whether to accept it. The only people who know anything, and are doing all the talking, are the companies trying to sell it. And they haven't been telling the whole truth, not in their television commercials, glossy booklets or their carefully worded contracts.
So we wrote the book Spy TV to present some of the missing facts. It describes the engine of this two-way television, following data "straight back to someone's computer" and then back into individual living rooms. It lays out those analytic techniques that will be used to extract "sort of interesting information" and attempts to foresee how the use of such information will change us.
What Is Interactive Television?
Interactive TV (iTV) is any television with what is called a "return path". Information flows not only from broadcaster to viewer, but also back from viewer to broadcaster. Another feature common to all iTV systems is the ability to offer each TV set, or each viewer who uses that TV set, a different choice of content.
There are different hardware configurations and it is possible to build a crude interactive service using analog systems. But the type of systems now being offered, that will dramatically change how viewers live, are digital -- either cable or satellite.
People are talking about interactive television for three main reasons:
T-commerce: You will be able to buy a pizza without dialing a phone.
Interactive Goodies: You will be able to pause live TV or record shows. You will be able to click on advertisements to "find out more".
Click stream Analysis ("telegraphics")
What Was That Last One?
Viewers will be told a great deal about the first two uses for interactive TV. If you are not seeing them already, prepare for a blizzard of advertisements showing happy families ordering gifts through their TV sets, choosing camera angles while watching their favorite sporting events and sending email to friends. Expect to hear words such as "control" and "empowerment".
But it is time that viewers and reporters and legislators started asking about that third use for iTV. Go to any trade show of interactive service providers and you will notice it there, lurking below most conversations. The issue no one likes to talk about.
Interactive Television Spies on Viewers
With interactive television every click of your remote control goes into a database. This is called your TV set's "click stream", and it can be analyzed to create a surprisingly sophisticated picture of who you are and what motivates you (sometimes called "telegraphics"). Such profiles of households or individuals can then be used to target consumers with direct marketing techniques, through their television, in the mail or over the phone. Your television will be able to show you something, monitor how you respond, and then show you something else, working on you over time until it you exhibit the desired behavior.
Even if you never do order a pizza through your TV set or click or help your child play with an interactive commercial, your iTV set will be 'interactive' all the same. What matters is your "click stream" and the people you have never met who will soon be studying it. Such observation and manipulation is not marginal or accidental. From the beginning, it has been built into the designs of interactive systems and the revenue columns of these companies' business plans.
White Dot Blows the Whistle
White Dot has been investigating this new technology for three years. Our book Get A Life! (David Burke and Jean Lotus, Bloomsbury Publishing - 1998) first raised these issues of privacy and interactive television. Our second book, Spy TV (David Burke, Slab-O-Concrete - 2000) was written specifically to expose what the industry had in development, and where it plans to go.
Spy TV was written as a concise viewer's guide to the hardware, the software, and the privacy issues of this new medium. Based on dozens of interviews with interactive television developers in Britain and America, Spy TV cuts through the hype of this "digital revolution" to found just who is being overthrown.

Much of the following abbreviated description is taken from Spy TV. Order a copy of Spy TV from Amazon.com, Amazon.co.uk, BarnesandNoble.com, BOL, or Borders.com.
Much of the following abbreviated description is taken from Spy TV.
This year, White Dot assisted the Center for Digital Democracy and Privacy International in producing TV That Watches You: The Prying Eyes of Interactive Television, an authoritative survey of iTV's threat to privacy in the United States.
Who is Making Digital Interactive Television?
If you wish to understand interactive television, and plan to start asking questions, these are the types of people whom you will want to call:
Box Makers -- Companies like Motorola, Scientific Atlantic, Pace and Microsoft are making set top boxes that run interactive television.
These manufacturers are incorporating into their set top boxes support for the kinds of data collection they think will drive sales to the service operators. They announce with fanfare their partnerships with companies that plan to gather and analyze viewer data. Motorola, for instance, is a major investor in SpotOn, a targeted advertising system.
Bob Evans, SpotOn's West Coast Head of Sales was justifiably proud when he pointed to one of his boxes at a trade show and told me:
"See that box? That box can hold 64,000 pieces of information about you!"
Each digital set top box, from any manufacturer, has an individual IP address, making it uniquely identifiable. Some boxes provide memory to hold a viewer's data until it can be sent out of the house by telephone call, known as "store and forward". Others provide software applications with information about other devices connected to the set top box -- printers or a computer network.
Many people in the industry predict that the set top box will eventually become the network gateway into the home. All electronic devices, and soon even appliances, will be linked to your television. It will be able to record not just every click of your TV remote, but every time you go to the refrigerator.
Multiple Service Operators (MSO) -- Like an internet service provider (ISP) an MSO offers access to content. But unlike the internet, where the content comes from anywhere, interactive television is gathered together buying and bundling.
Service Operators like Cox and AT&T are now buying from, or just buying up, smaller companies that produce the new data collection applications.
Network Operators -- These are the companies that own the cabling or satellites that carry the signal. They will usually offer their own services such as interactive television and broadband internet access, but there is no technical reason why they cannot carry other company's services.
Operating System Providers -- These are software companies such as Microsoft, Liberate and OpenTV that provide software operating systems that run on set top boxes. They are the equivalent of the Windows or Linux operating systems that run on PCs. In fact, both those operating systems are making the migration to the set top box.
Middleware and Development Tool Providers -- Set top box middleware, offered by OpenTV, WorldGate and others, simplifies life for application developers, by offering easy access to various system functions. Also, by offering the same middleware interface on top of multiple operating systems, middleware providers hope to encourage developers to use their development tools to create a large body of cross-platform applications.
Application Providers -- These can be software houses that have their own operating systems and tools, such as Microsoft, or they can be small, niche companies that specialize in some business need that interactive TV might fill. Their software will be used to produce iTV programming and advertising, or run interactive services over the networks.
These companies have done much of the innovation, thinking up new ways to gather, analyze and use information. Their products are now being taken up by the MSOs, networks and box makers who will put them in people's homes.
Program Content Producers -- These people make television programs and advertisements that contain interactive elements. They will be commissioned by advertising agencies, television broadcasters and MSO's.
Advertisers and Manufacturers -- Commission new interactive content, as they always have done. But with interactive television, they also benefit from or co-ordinate the use of data taken from viewers' living rooms.
Advertisers and manufacturers are being wooed by the people making iTV. Some companies, like Proctor & Gamble, Ford Motors, Domino pizza and some advertising agencies, like JWT and Starcom Worldwide have been enthusiastic participants.
Â· Data Analysts -- There are a number of companies that specialize in holding and analyzing consumer data. Some are huge data warehouses, some are small consulting firms that just do analysis. These companies have experience with direct marketing, and are now moving that experience into a world of faster turnaround, where cycles of offer, response and new offer will happen in a matter of hours instead of months.
Notable among these companies is Nielsen, which has been counting viewers for decades. Knowing that set-top boxes could turn every single household into a "Nielsen Family", they have sought to do deals with almost every company doing interactive television.
(Continued..)
A Guide to Interactive TV
White Dot Contributes to
Major Report on Privacy
Spy TV: the book, the campaign, the scandal

Here Is The Clever ReDirect Nielsen Focus ...it FLASHES PORN sites into your Retnia. IT CREATED ADDICTION before YOU REACH PURBERTY! That Is POWER of EVIL.

THE POWER BEHIND Nielsen NeuroFocus' ground-breaking consumer neurosci ( Nielsen NeuroFocus' ground-breaking con)

DIGITAL TELEVISION

Wednesday, October 22, 2014

Your Television Reads Your Mind? Nielson Ratings say--> (NEURO LOGICAL does!)

DIGITAL MIND CONTROLL Nielson Rated

Digital TV used for Neuro Brain Programming

Moniters YOUR THINKING in REAL-TIME!

Here Is The Clever ReDirect Nielsen Focus ...it FLASHES PORN sites into your Retnia. IT CREATED ADDICTION before YOU REACH PURBERTY! That Is POWER of EVIL.

THE POWER BEHIND Nielsen NeuroFocus' ground-breaking consumer neurosci ( Nielsen NeuroFocus' ground-breaking con)

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